This ad hits home to me because it shows what women want to look like. The "perfect" person. She is beautiful and sucesful how could it get any better? Every woman at some time in her life feels insecure and uncomfortable in her own skin. And for some reason the media feels that they should push this fact and get women to feel as crappy about themselves as possible so they go out and buy a certain product. I believe it is ridicoulus the way that companies do this. A product might make you feel beautiful for a little while but eventually women need to realize that what is inside of them is the only thing that can truly make them feel happy and secure in there bodies and minds.
For a long time I felt like I wasn't good enough or pretty enough. And I did everything I could to be prettier. I bought a lot of makeup from covergirl so that is why I chose this particular ad.
Celebrities: The celebrity that they use for this add is Drew Barrymore.
They use her because she is a famous actress.
Beautiful People:Drew Barrymore is a beautiful woman so she is a good person to try to sell covergirl cosmetics. Her beauty and the way the makeup suposedly makes her eyes look makes people want to buy it to look like her.
Assosiation: This technique is used by taking a beautiful girl and making people believe that if they buy their product they will be beautiful and confident too.
Intensity: This add has a lot of intensity. The words at the bottom include: Glisten and big bold lashes. This technique is used in almost every cover girl add in attempt to catch attention.
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